#UTM MARKETING SOFTWARE#
#UTM MARKETING FREE#

They’re added to the end of a URL to track the performance of marketing campaigns and other content.

#UTM MARKETING SOFTWARE#

“UTM” is way easier to remember than 'Urchin Traffic Monitor'-but the fun fact here is that the name refers to Urchin Tracker, a software that was acquired back in 2005 by Google, launching what we know today as Google Analytics. Although vendor attribution reports may seem to simplify your life, they don’t give you access to the underlying data, which can leave a lot of unanswerable questions. This is critical information to understand which campaigns/messaging/offers are working better than others and if you’re allocating budget effectively.Įven more importantly, UTM codes allow you to capture your own digital marketing data that you can analyze in different ways for different purposes. Applying UTM codes means that you can not only attribute a sale to a specific channel (e.g., Facebook, email, Google), but know which specific campaign or link the user clicked on.

While you can get some insights from Google Analytics without using UTMs, you’re really limiting yourself. Without them-applied properly-your digital marketing is essentially flying blind. While your data will never be perfect and marketing remains both an art and a science, the bottom line is, to get the data you need, you first and foremost have to have your UTM codes (aka UTM parameters, UTM tags, or tracking links), in order. Data that you can use to make your case for more budget. Data that you collect and analyze (not just vendor-reported). While we respect the intuition of your gut, it’s always a good idea to back up your marketing strategy with some good, hard data. Part of your job is to prove the effectiveness of your digital marketing efforts. Since most of us rely on Google Analytics, let’s explore how URLs with UTM parameters are tracked there.How to Leverage UTM Codes for More Effective MarketingĪs a marketer, you’re judged on the return you get on marketing spend. The real power of UTM parameters comes in the tracking information that they pass into your analytics platform. Once you understand the structure of a URL containing UTM parameters, you can easily create them manually. Many marketing automation platforms, such as Marketo or Hubspot, have built in URL builders.

#UTM MARKETING FREE#

The easiest way to create your own URLs with parameters is to use one of the free URL builders available: Source: Google Analytics, How Do You Create UTM Parameters? For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective. utm_content: Used to differentiate similar content, or links within the same ad.If you’re manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword. utm_term: Identify paid search keywords.utm_campaign: The individual campaign name, slogan, promo code, etc.utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.that is sending traffic to your property, for example: google, newsletter4, billboard. utm_source: Identify the advertiser, site, publication, etc.UTM Parameter ArchitectureĪlthough you can create any parameter you want, the most common UTM parameters are: The parameters can be tracked using an analytics platform, such as Google Analytics, and/or captured using your web forms. UTM parameters are specific tracking information appended to a single URL that allow you to track specific information related to where that URL is clicked. UTM parameters are a free and easy way to get basic attribution information on the content you share or the places you advertise.

Whether you are a tech genius or a tech newbie, embrace UTM parameters as a very powerful, free and easy way to track the source of your traffic from shared content.

UTM parameters can be used by everyone (even if you are a busy team of one) to help track where your leads and visitors are coming from. The Quick (and Easy) Guide to UTM Parameters is designed to help small marketing teams who might not have access to a web developer or 3rd-party attribution tools. Have you heard the term UTM and wanted to try them out, but weren’t quite sure where to begin? Are you looking for an easy way to track where your traffic and prospects are coming from? If so, this quick guide is for you.

Utm marketing